Pascoe Jewellers is an independent family owned company, directly run by Geoff and Carolyn Pascoe.
Pascoe Jewellers was established in 1992, when Geoff and Carolyn Pascoe purchased an existing store called Oakey Jewellery and Gifts.
In 1995 the company changed its name to Pascoe Jewellers. Only one year on, Pascoe Jewellers opened its second store in Wilsonton Shopping Centre and in March 1998, took the opportunity to open a second Toowoomba store in Village Fair Shopping Centre. This shopping centre changed its name to Garden Town and now has been demolished and re-developed as part of Grand Central Shopping Centre (2017).
As Pascoe Jewellers continued to grow, a shop was opened in Brassall, Ipswich in 2000. As well as retail, Pascoe Jewellers started manufacturing and repairing jewellery, with a new business C.A.P Jewellers. In 2002 with Pascoe Jewellers jewellery repairs and handcrafting growing, a new larger site was needed and 445 Ruthven Street was to be the first street frontage store since opening 10 years prior, and the C.A.P Jewellers retail outlet was born.
Brisbane was the next venture for the company. In September 2003 Pascoe Jewellers opened a store in Cleveland, followed by Forest Lake in June 2004.
Pascoe Jewellers opened their seventh store at Harbour Town in August 2007. This store was Pascoe Jewellers outlet store based in the outlet shopping centre on the Gold Coast.
In October 2009 we moved the busy Brassall store to the new shopping hub in Ipswich, Riverlink Shopping Centre. This store is Pascoe Jewellers Concept Store, stocking “fashion jewellery” including the popular Pandora range.
In 2010, Pascoe Jewellers opened a store at the renovated Toowoomba Plaza keeping the same concept as the Riverlink Store, stocking "fashion jewellery" with a large percentage of the store devoted to Pandora.
Pascoe Jewellers closed C.A.P Jewellers and the Brassall store in 2010 and 2011 respectively to allow for better growth within the company. While doing this, plans were in place to open a North Queensland store at Stockland Earlville Shopping Centre, Cairns in late 2011. With these store operational and surpassing sales targets, a second store opened in September 2012 at Mt Sheridan Plaza, also in the Cairns district.
In 2012 due to imminent renovations occurring at Gardentown Shopping Centre, Toowoomba, and the unreliable trade of holiday traffic at Harbour Town Shopping Centre, Gold Coast, the decision was made to relocate these stores, with a new Diamond and Thomas Sabo store opening at Grand Central Toowoomba in November 2012, and a new family jewellery store with Pandora and Thomas Sabo opening at Stockland Burleigh Heads on the Gold Coast in July 2013.
In 2013 it saw the end of an era with the closing of our first Toowoomba store at Wilsonton Shopping Centre; due to restructure of the shopping centre it was decided not to continue trading in this area. The closure of Wilsonton was the beginning of a number of closures for the company with Grand Central, Cairns, Mt Sheridan and Burleigh Heads stores all closing within the next 5 years.
Pascoe Jewellers currently have 4 retail stores trading – Forest Lake, Riverlink, Toowoomba Plaza and Cleveland. With trends in the jewellery industry changing and Pandora being a major brand, which these four stores all stock, the focus for our stores has changed a lot over the years. However, Geoff and Carolyn Pascoe's original jewellery store concept continues today to provide their customers with good, old-fashioned family-owned service, while continuing to grow and provide their clients with the best prices and ranges available.